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3D technology looks set to hit the home consumer market next year, with Sony today announcing plans to sell 3D televisions globally by the end of 2010. Sony’s decision to throw its weight behind the technology will be an important boost for the 3D industry, which has so far focused mainly on cinemas. British Sky Broadcasting has said it would introduce a 3D satellite channel in the UK next year, but it had been unclear whether there would be equipment available to view it on. Speaking at the IFA technology trade show in Berlin, Sir Howard Stringer Sony chief executive, will announce plans not only to sell 3D Bravia television sets, but to make Sony’s Vaio laptop computers, PlayStation3 games consoles and Blu-ray disc players compatible with the technology. Read more

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Google has forged a distribution alliance with Sony’s PC division and is in talks with other computer makers as it looks to promote its well-regarded but little-used Chrome browser. The renewed efforts to expand the reach of Chrome come a year after Google opened a new front in the browser wars with the surprise launch of the software. They highlight the difficulties the company has faced in using Chrome as a strategic weapon to counter Microsoft.The deal with Sony, which involves shipping Chrome on new Vaio PCs, is the first the Internet company has struck with a computer maker. Similar distribution alliances have become a key part of the Internet search wars as Microsoft and Google vie to be the default search service on new PCs. Read more

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Sir Howard Stringer, Chief Executive of Sony Corporation, will take over as president to take control of the company’s struggling electronics division, the company said last week. Sony, which said in January that it expected to post a US$3B loss for the FY 2008 ending March 31, said Mr. Stringer would succeed Ryoji Chubachi as President.

Sony will also streamline its sprawling electronics divisions to speed up decision-making, battle cut-throat competition and better weather the global downturn, Mr. Stringer said at the press conference.

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