US mobile banking market set for take-off

April 1, 2009 Bookmark and Share

Technology companies like () and () are looking to tap robust growth in the nascent US market as text message use rises and aggressively explore ways to save. services typically allow users to make payments, check balances, transfer money between accounts and generate statements of recent transactions on their handsets. In the deepening recession, is seen as a cost saver for , as customers who use make fewer calls to customer service.”The big are all moving aggressively,” said , chief executive of , a joint venture between Citigroup Inc (C) and top South Korean carrier (017670.KS). Text messaging, initially slow to catch on in the , has been getting more popular with Americans, especially younger ones.

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