Fox Business Network has turned to a provocative talk radio veteran to boost ratings and advertising revenues two years after Rupert Murdoch launched his challenge to CNBC and Bloomberg Television. The US financial channel, launched by News Corp in October 2007, yesterday confirmed it would simulcast Don Imus’s syndicated radio show between 6 am and 9 am from October 5. The decision will hand a crucial period for earnings announcements and the build-up to the New York market opening to a presenter with a national following but no record of business coverage. Fox Business said the show would incorporate more business news into its format, with appearances from the hosts of the channel’s 5 am-6 am broadcast. “His 40 years of on-air experience combined with his superb interviewing skills and capitalist sensibilities will be a great addition to our line-up,” Kevin Magee, executive vice-president of Fox Business, said in a statement.
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