Luxury auto maker Mercedes-Benz has entered the premium used-car market with its new StarElite Pre-Owned Program, in a bid to garner more market share and support its businesses in China. StarElite offers multi-brand trade-in, certified pre-owned vehicles and premium after-sales service, in a transparent, reassuring, and convenient one-stop shopping experience, the newspaper said, citing Bjoern Hauber, general manager of sales and marketing, Mercedes-Benz (China) Ltd. StarElite facilities will be available in 11 cities and 15 showrooms. MBZ intends to add another 10 to 15 StarElite dealerships next year, and going forward, it plans to have StarElite pre-owned vehicle showrooms at all its dealerships, according to Hauber. He expected used-car sales to cross 3 million units this year and grow further in the next few years.
-Paul A. Ebeling, Jnr. www.livetradingnews.com
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